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Abstract
Explores the importance of adopting green technology in Kazakhstan for energy efficiency and operational sustainability in the business sector, in response to the growing global trend towards environmentally conscious practices. This research aims to analyse the movement towards green technology and its important role in promoting sustainable development in modern economies. The inquiry focuses on the conceptualization and implementation of green buildings, recognizing them as environmentally friendly constructions and commercially important assets that enhance sustainable business development. By analysing worldwide data, we explore the wider consequences of embracing green building principles, highlighting their ability to create economic benefits and encourage sustainable behaviours. Turkestan, with its potential for significant development as a prominent tourist destination, was emphasised as an important and advantageous city for incorporating green building principles into the expansion plans. Our analysis highlights the strategic alignment between Turkestan's development initiatives and the adoption of green buildings in the city. Turkestan's environmentally sustainable architectural designs, together with the integration of cultural, historical, natural, and modern components, make it a model for sustainable urban development and increase its attractiveness to foreign tourists. The diverse advantages that green buildings provide to different stakeholders, such as government agencies, enterprises, hotels, and tourist destinations, have been examined. Meanwhile, the attractiveness of the city and the practical benefits of green architecture concepts to appeal to foreign tourists highlight a unique experience that blends architectural innovation with the historic legacy of Turkestan. Research recommends strategically choosing green technology, namely integrating green building principles, to enhance Turkestan's status as a premier tourist destination in Kazakhstan.