Abstract
The purpose of the article is to study the influence of digitalization factors on the investment activity of the Republic of Kazakhstan. During the research, methods of correlation analysis, indexing, comparison, generalization and synthesis were used. The scientific novelty of the study lies in assessing the impact of digitalization on the country’s investment potential. The authors selected and analyzed indicators to assess the level of digitalization; an assessment of the level of digitalization was carried out, conclusions were drawn about the current and future potential of digitalization as a factor in increasing the investment attractiveness of Kazakhstan. General conclusions are drawn that enhanced development of digital infrastructure is necessary for it to become a factor in increasing investment activity. The results of the study can be used both in the formation of long-term development plans for the country and as a basis for further research in this direction. Prospects for further research on this topic include increasing the available reliable and relevant data through the collection of official statistics, expanding the list of digitalization factors affecting investment activity and the use of more comprehensive assessment methods that will determine not only the strength of the relationship, but also the exact significance of the influence of specific factors each other.