IMPACT OF METAVERSE TECHNOLOGY ON FINANCIAL SERVICES

Abstract

Today, the acceleration of technological developments is causing radical changes in the finance and financial services sectors. In this context, the rise of the Metaverse concept brings about a significant transformation in areas such as digital asset management, virtual currencies, and digitalization of financial services. Metaverse refers to a paradigm that transcends the boundaries of the physical world and enables interaction in a vast digital universe. In this universe, how financial services are designed, delivered and experienced by users is becoming an increasingly complex process. This article aims to provide a framework for understanding the financial future of this digital universe by examining in detail the effects of the Metaverse on finance and financial services. The new opportunities offered by the Metaverse and the challenges it brings have an important role in shaping the strategic planning and customer service of financial institutions. This article is intended to create a basic guide for readers who want to explore the potential offered by the Metaverse and understand the dynamics that arise during the integration process of the financial sector with this digital universe. It also seeks to answer critical questions about how the Metaverse can spark financial innovation and shape the future in this field.